Sugar Creative was founded to deliver wonder through innovation.

From city-scale XR experiences like 878AD to pioneering learning projects like Ubisoft's "Discovery Tour App: Medieval Baghdad", our work reimagines how people connect with each other and the world around them.

Today we’re leading in AI+XR convergence and investing millions in R&D to pioneer the next generation of immersive experiences.

Index
  1. Our Team
  2. Our Awards
  3. Our Clients

Our Team

We’re a collective of technologists, designers, and storytellers driven by one purpose: delivering wonder through innovation.

Curious, collaborative, and always pushing what’s possible.

Awards

Award-winning innovation that delivers wonder at every scale.

Clients

Collaborating with the world’s most ambitious organisations

15+ Years of Award-Winning Immersive Innovation
© 2025 Sugar Creative - Delivering Wonder