Discovery Tour Apps, with Ubisoft

Explore Medieval Baghdad and AlUla through stories, games and discoveries.

Echoes of Revolution

Two major US city-scale XR experiences launch ahead of US 250th celebrations

Wrexham FC US Tour

The Red Dragons on tour in the US. A fiery AR brand activation in partnership with Visit Wales.

878 AD

Sugar Creative partners with Ubisoft & HCT on ground breaking hybrid location based experience in UK.

The Big Fix Up & FiX Up The City

The first interactive multiplayer transmedia brand experience, played out in real time!

Dr. Seuss & Sugar Creative

Creative partner on immersive mobile experiences

Left Arrow
Right Arrow

We turn stories into interactive experiences.

Sugar Creative is a creative technology studio designing and building immersive experiences, apps and digital tools for cultural organisations, entertainment companies and brands.

We combine storytelling, design and development with AI and spatial computing, creating experiences across mobile, web and wearable devices.

From the first idea to launch, we can help you shape a concept, test its potential and build the finished experience.

What we create

Culture & visitor experiences

Bring places and collections to life through interactive trails, augmented reality and experiences visitors can explore on their phones.

Explore visitor experiences →

Brands & entertainment

Give audiences new ways to engage with your brand, characters and stories through interactive campaigns, games and apps.

Explore brand experiences →

Learning & training

Turn information into activities people can explore and practise, with educational apps and digital learning tools.

Explore learning and training →

Trusted by

T-Mobile

We turn stories into interactive experiences.

Sugar Creative designs and builds apps, augmented reality experiences and digital learning tools for cultural organisations, entertainment companies and brands.

From exploring a city’s history to discovering a fictional world, we help audiences take part in the story.

Trusted by

BBC

What we create

Culture & visitor experiences

Bring places and collections to life through interactive trails, augmented reality and experiences visitors can explore on their phones.

Brands & entertainment

Give audiences new ways to engage with your brand, characters and stories through interactive campaigns, games and apps.

Learning & training

Turn information into activities people can explore and practise, with educational apps and digital learning tools.

Awards & recognition

Award Winning. Including Cannes, SXSW and Blooloop

Selected clients & collaborators

Trusted by Allianz, UK Government, Osmo, Aardman, Dr. Suess, BBC, Ubisoft, Unity, Apple, Snapdragon, Niantic Spatial

From the first idea to launch.

We bring creative direction, design and development together. We can help you shape an early idea, test a concept or build and launch a complete experience.

What would you like your audience to experience?

Tell us what you’re planning. You don’t need a finished brief to start a conversation.

Discuss a project →
15+ Years of Award-Winning Immersive Innovation
© 2026 Sugar Creative - Delivering Wonder