Culture & visitor experiences
Bring places and collections to life through interactive trails, augmented reality and experiences visitors can explore on their phones.
Explore visitor experiences →Sugar Creative is a creative technology studio designing and building immersive experiences, apps and digital tools for cultural organisations, entertainment companies and brands.
We combine storytelling, design and development with AI and spatial computing, creating experiences across mobile, web and wearable devices.
From the first idea to launch, we can help you shape a concept, test its potential and build the finished experience.
What we create
Bring places and collections to life through interactive trails, augmented reality and experiences visitors can explore on their phones.
Explore visitor experiences →Give audiences new ways to engage with your brand, characters and stories through interactive campaigns, games and apps.
Explore brand experiences →Turn information into activities people can explore and practise, with educational apps and digital learning tools.
Explore learning and training →Trusted by




Sugar Creative designs and builds apps, augmented reality experiences and digital learning tools for cultural organisations, entertainment companies and brands.
From exploring a city’s history to discovering a fictional world, we help audiences take part in the story.
Trusted by



Bring places and collections to life through interactive trails, augmented reality and experiences visitors can explore on their phones.
Give audiences new ways to engage with your brand, characters and stories through interactive campaigns, games and apps.
Turn information into activities people can explore and practise, with educational apps and digital learning tools.
We bring creative direction, design and development together. We can help you shape an early idea, test a concept or build and launch a complete experience.
Tell us what you’re planning. You don’t need a finished brief to start a conversation.