Brands & Entertainment
Give audiences a part in your brand’s story.
Sugar Creative designs and builds interactive campaigns, games and apps for brands and entertainment companies. We help turn characters, stories and campaign ideas into experiences people can explore and take part in.
Create an experience worth taking part in
The starting point is what your audience will actually do. That might mean meeting a character through augmented reality, exploring a story in their city or playing a game built around a campaign. We connect the creative idea to a clear audience action.
From concept to development
We bring creative direction, interaction design, storytelling, 3D production and software development together. Depending on the brief, the outcome can be a mobile app, a browser-based experience, an augmented reality activation or an interactive game.
Experience with established brands and worlds
Our portfolio includes Wallace and Gromit: The Big Fix Up, the Dr. Seuss ABC app and work with Ubisoft. Summon the Draig Coch brought an augmented reality dragon to audiences during Wrexham AFC’s US tour in partnership with Visit Wales.
Plan for the campaign around it
An experience needs a route to its audience. In the first conversation, we will discuss the audience, channels, devices, launch timing and available brand or character assets. Tell us about approval requirements, technical constraints and what you want to measure. We can help shape a concept or work from an existing brief.
Explore relevant work
Tell us what you’re planning.
You don’t need a finished brief to start a conversation.
Discuss a project ↗