Dr. Seuss ABC

Immersive education and entertainment from the world of Dr. Seuss


Client: Dr. Seuss Enterprises

Focus: Concept, Creative Direction, Character Design, Animation, 3D Modelling, Storyboarding, Mobile Development, App Development

Created in partnership between Sugar Creative and Dr Seuss Enterprises and designed to enhance the way children learn to read, Dr. Seuss’s ABC - An Amazing AR Alphabet! app based on the bestselling book Dr. Seuss’s ABC encourages children to learn their ABCs in a fun, engaging, and unexpected way.

From Aunt Annie’s alligator… to Zizzer-Zazzer-Zuzz! Effortlessly combining play with learning, the magical imagination of Dr. Seuss is brought to life in the Dr. Seuss’s ABC - An Amazing AR Alphabet! app.

With every character from the pages of the book Dr. Seuss’s ABC have been meticulously recreated in 3D and presented in AR for the very first time. Dr Seuss' ABC was launched in March 2020 to coincide with Dr Seuss' birthday celebrations.

Named in the CreaTech 100 Ones To Watch List 2021
Shortlisted in the Creative Pool Annual Awards for Branded Content

“‘Dr. Seuss’s ABC – An Amazing AR Alphabet! App’” is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love”

Susan Brandt, President, Dr Seuss Enterprises

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