Creative Solutions Mentoring

Studio News
April 1, 2022

Our aims as a studio have always been to go beyond creating inspiring work that uses the latest technologies in groundbreaking applications. We also seek to share our knowledge with the wider immersive community, helping the next generation of rising stars start their journey, projecting voices that are so often unheard and encouraging open conversations about diversity and inclusion within this amazing industry that we love. 

One of our highlights of the past few months has been our involvement in the Creative Solutions mentoring programme, partnering with a group of amazing young women from Saudi Arabia to guide them in the development of an interactive app experience. 

Their app, Rayah, is an AR meta journey creator to create interactive and immersive journeys in both personal and cultural spaces - including the Ithra museum in Saudi Arabia. 

To mentor this inspiring group of women really made us think about the power of the immersive experience to open doors and take us to the most unexpected of places. 

“Experiencing a journey like what we had in the CS program has many benefits on both technical and personal sides, but the opportunity we had to work with Sugar has been the best improvement for me without a doubt!”

Quote from mentee

Two of our mentee with their project

We look forward to seeing what comes next for them all as they clearly have a bright future ahead of them, and a big thank you to Digital Catapult, and especially Maddalena Crosti for assisting on this wonderful connection. 

"I enjoy working with Will because he is incredibly committed to inclusiveness, both in the way that he works with creators and the way he designs projects."
Maddalena Crosti - Programme Lead - Immersive at Digital Catapult / Saudi Arabian Creative Solutions XR programme
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