Studio News
September 3, 2025
Cardiff, Wales (3rd Sept 2025) – Sugar Creative is proud to announce its collaboration with Ubisoft on Discovery Tour App: Medieval Baghdad, a new free-to-access mobile and web experience that brings 9th-century Baghdad to life through interactive storytelling and augmented reality.
Entirely derived from the rich historical world of Assassin’s Creed Mirage®, the app invites users to explore the Abbasid-era city through two immersive modes: Access Codex, a collection of AR-enhanced encyclopaedic entries covering the life, science and culture of the time; and Explore Baghdad, a guided, narrative journey filled with mini-games and 360° scenes.
At the core of Discovery Tour App: Medieval Baghdad is an engaging, play-based learning experience. Players embark on a narrative-led journey through the city, unlocking parts of the historical codex by completing interactive mini-games and 360° exploration challenges. The experience is designed to be more than passive education. Players must absorb and apply knowledge from the codex to navigate branching storylines and make informed choices throughout the missions. By blending learning with exploration, the app transforms historical content into a meaningful, game-led adventure.
Sugar Creative served as the lead development partner on the project, working closely with Ubisoft to shape the user experience, narrative flow, technical framework, and AR implementation. The Cardiff-based studio translated Ubisoft’s assets and historical research into a fully interactive, cross-platform experience designed for global accessibility.
The project was part-funded by the Welsh Government via Creative Wales, whose targeted support helped enable the team in Wales to deliver a truly international collaboration in immersive technology and educational storytelling.
The app features high-fidelity digitised artefacts - including the Ruby Lustre Bowl from the Arab World Institute in Paris - scanned and presented in AR, alongside gameplay elements, branching choices, and seamless web and mobile delivery.
The Discovery Tour App: Medieval Baghdad highlights Ubisoft's ongoing dedication to innovation within the cultural and educational sectors through immersive technology. This project also resonates with Sugar Creative’s commitment in advanced heritage-focused experiences, drawing on their expertise from previous collaborations such as 878 AD.
Read more about the development of this project in our case study:
👉 Developing Discovery Tour App: Medieval Baghdad
About Sugar Creative
Sugar Creative is a multi award-winning immersive technology studio based in Wales. We specialise in crafting narrative-led AR, XR and mobile experiences across culture, education and entertainment. Working with partners including Ubisoft, BBC, Aardman, and Dr. Seuss Enterprises, we use emerging technology to create accessible, globally-scaled interactive storytelling.
About Assassin's Creed
Since it first launched in 2007, the Assassin’s Creed® series has sold more than 230 million games worldwide. The franchise is now established as one of the best-selling series in video game history. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into numerous other entertainment media.
About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. To learn more, please visit: www.ubisoftgroup.com.
About Creative Wales
Creative Wales is a Welsh Government agency dedicated to developing the creative industries in Wales. Their support spans sectors from TV and film to games, music and immersive tech, helping Welsh talent compete and thrive on the global stage.
www.creative.wales
You may also like this
