The world of XR (Virtual Reality and Augmented Reality) is rapidly expanding, and with this growth comes the opportunity to create immersive experiences that are inclusive, diverse, and accessible to all.
Inclusive storytelling in XR has the power to truly foster empathy, understanding, and cultural sensitivity in ways that traditional forms of media cannot match. So it's important that creators in the XR industry recognise the importance of diverse representation and make a conscious effort to include it in their work from inception.
Inclusive storytelling can not only improve the user experience but also contribute to a more equitable and just society. When diverse perspectives and experiences are included in XR storytelling, it allows users to see the world from different viewpoints and gain a deeper understanding of the experiences of others. This, in turn, has been proven to break down barriers and promote empathy and understanding.
At Sugar Creative, we believe in the importance of inclusive storytelling in XR and have made it a core part of our company charter. One of our flagship projects, in partnership with National Museum Wales, "Arall" aims to give voice to underrepresented perspectives of the museum's collection. Looking at the multiple layers of stories that are held within an object.
One of our most recent projects, "Monsters Brawl VR" is also perfect example of this. Not only did we work with the award-winning children's book to create an immersive, interactive experience but we also worked with Royal Holloway University of London to develop a first of its kind British Sign Language (BSL) capture and integration system. This allows users to select from BSL content in the same way that they would select from sound-based language content, making the experience more inclusive for deaf and hard-of-hearing players.
Inclusivity within the XR space is not just about representation for representation's sake; it's about creating experiences that are inclusive and accessible for all users. This means considering a wide range of factors, such as accessibility features, user-centred design, and cultural sensitivity.
As the XR industry continues to grow, it is important that creators and developers take the time to consider the impact of their work on diverse communities. Inclusive storytelling in XR can have a positive impact on users and society as a whole, and it is up to us as creators to ensure that our work reflects and represents the diversity of the world we live in.
However, it's not just about the creators and developers, but also the consumers that are also pushing for more diverse and inclusive content. According to a report by the VR Society, "71% of consumers want more diversity in VR content". This is a clear indication that there is a market for diverse and inclusive content, and real demand for these experiences.
Sugar Creative has made it a priority to include diverse perspectives in our work and encourage other creators in the XR industry to do the same. We believe that by working together, we can create XR experiences that truly reflect and represent the diversity of the world we live in.