Introducing "Fictioneers"

Studio News
July 19, 2019

Sugar is proud to introduce Fictioneers, our unique first-of-its-kind creative technology venture, conceived with the aim of pushing the boundaries for cutting-edge augmented reality and immersive storytelling projects within the UK.

To achieve this we’ve partnered with digital product development specialist Potato and producers Tiny Rebel, as well as our research partner University of South Wales, to launch it as an independent consortium made up of our creative partners.

Backed by UK Research and Innovation (UKRI) to be part of the Audience of the Future program (a key part of the Government’s Creative Industries Sector Deal announced in March 2018) we have been awarded a multimillion-pound R&D grant to explore and pioneer cutting-edge immersive experiences. Working with the incredibleAardman, we have launched ‘Wallace & Gromit: The Big Fix Up’, a world-first augmented and mixed reality experience and transmedia story

This all-new Wallace and Gromit story allows users to delve right into the action, as they join the Nation’s favourite duo on their adventure like never before. It’s an interactive journey of both physical and digital experiences that play out in the real world around them, through the ‘window’ of their smartphone. For more information, visit

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