Lexus EQ

Client: Lexus

Focus: Concept, Technical Direction, Design, API creation, Back end development, App development.

Working in partnership with Lexus and RTS we created a mobile app to support the global Lexus Europe EQ event. This allowed attendees to access a range of information and tools including event agenda, car product and technical information, quizzes, the option to provide feedback on the event, and car marketing tools. This drew from real time databases and harnessed existing user profiles to provide content based on the users home region in their native language.

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A key element of this was the immersive AR marketing toolkit which allows users to place, explore, expand, and even drive new models of cars before market launch to ensure that they were primed to engage with customers.

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