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2026
Client: Ubisoft
Our role: Interactive experience design, app and web development
Platforms: iOS and Android
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The project
A new way into AlUla’s past
Created by Sugar Creative with Ubisoft, Discovery Tour App: AlUla turns historical research into an experience people can explore and play. It draws on the world of Assassin’s Creed Mirage: Valley of Memory to introduce the landscapes, heritage and everyday life of AlUla, Saudi Arabia.
Following our work on Discovery Tour App: Medieval Baghdad, we helped bring another setting from the series to audiences beyond the console. The standalone experience combines learning with interactive storytelling, giving people a reason to follow their curiosity.
The experience
Learn through discovery
Three connected sections offer different ways to explore. Access Codex brings together historical entries and imagery, with selected objects available to examine in 3D. Explore AlUla is a narrative journey where players use what they learn to complete missions and decipher an ancient inscription. Enter Chronology connects the region’s history across time.
Open to everyone
Free to download on iOS and Android, the experience lets audiences discover AlUla wherever they are. Seven languages help make the stories accessible to an international audience.
Explore our Medieval Baghdad project.
Have a collection, place or story you want people to explore? See our visitor experience work or talk to Sugar Creative.
ASSASSIN’S CREED™ & © UBISOFT ENTERTAINMENT. ALL RIGHTS RESERVED.
